Renault Korea, a historical brand in the automotive sector, has entered the metaverse by forming a partnership with The Sandbox. Renault Korea is establishing its brand presence in metaverse space and presenting virtual automobile experiences based on Renault to its customers through this partnership.
Renault to Enter Metaverse through the Sandbox
Renault, one the largest automotive companies worldwide, has partnered with The Sandbox in order to be present in The Sandbox's virtual world. This will be done by the Korean subsidiary of The Sandbox, which will establish the brand presence in this space via a series automotive-related activities that introduce virtual customers to the company's products.
These automotive experiences will enrich The Sandbox platform, allowing Renault to reach a wider audience and expand their customer base. Cindy Lee, CEO of The Sandbox Korea, stated that the partnership was:
This partnership is a great example of collaboration. The Sandbox is open to all industries. In The Sandbox, we can create new experiences that mix automobiles with digital assets.
At the time, the extent of the partnership was not disclosed. The nature of the experiences that it will create were also not known. Renault joins the list of individuals and companies already present on the Ethereum-based metaverse platform.
Automotive Brands and The Metaverse
Renault isn't the only automaker that wants to sell products in the metaverse. These companies have made the metaverse a very popular place to do business. Volkswagen launched a campaign called "Game On" in April where users were required to search for NFTs in a metaverse setting.
Japanese automaker Nissan used the metaverse for the Sakura launch. Nissan created a virtual world where potential customers could test drive the vehicle and examine its features. According to Nissan, this experience provided an opportunity to connect to new audiences like never before. Furthermore, the company said it was excited about the future and will continue innovating digital solutions for its products.
Hyundai also presented future mobility experiences in a virtual studio in Zepeto managed by Naver Z.
What do you think of Renault Korea's partnership with The Sandbox Leave a comment below.
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By: Sergio Goschenko
Title: Renault Inks Partnership With The Sandbox to Bring Automotive Experiences to the Metaverse
Sourced From: news.bitcoin.com/renault-inks-partnership-with-the-sandbox-to-bring-automotive-experiences-to-the-metaverse/
Published Date: Tue, 06 Sep 2022 11:30:40 +0000
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